Yamaha and Happy to go together again into teenager segment launching Happy F Club campaign Also a chance to win Yamaha Fiore when purchasing Happy Fiore refill card collection
Happy and Yamaha join hands once again to expand alliance and approach teenagers with special campaign Happy F Club, which provides call comfort and fashionable ride with Fino and the New Fiore motorcycles. Apart from Happy F Club campaign, customer will also get the chance to win prize, including 20 Yamaha New Fiore motorcycles, by sending Happy Fiore refill card. Mr. Chaiyod Chirabowornkul, Senior Vice President of Distribution Division, Total Access Communication Plc. (dtac), revealed that "dtac is pleased to join hands with Yamaha once again as we have been a successful alliance before. Our campaign successfully expanded customer base and built awareness towards both brands. This time, we launch Happy F Club campaign and Happy Fiore refill card collection to expand the base among teenagers. We focus on the new generation people who consume products and services according to their different lifestyles. The Happy F Club SIM is produced for them, and it is available only at Yamaha distributors." "For this collaboration with Yamaha, we also produce Happy Fiore refill card, which can be sent back to us in order to win a free Yamaha new Fiore motorcycle, available for 20 places in total value of 960,000 baht. The campaign is valid until April 15." Mr. Chaiyod said. Miss Jintana Udomsub, Chief of Commerce, Thai Yamaha Motor Co., Ltd., said that "Yamaha is very delighted to work with dtac again after a highly successful campaign, which was well-responded by Yamaha and dtac customers. This time, we arrange a new campaign to repay the loyalty of Yamaha Fino and Yamaha Fiore customers. Both are called F Club. They have trendy lifestyle and communicate to each other in modern fashion. The Happy F Club SIM by Yamaha and dtac is the first campaign in the history of motorcycle industry that provides SIM card to Yamaha Fino and Yamaha Fiore customers at Yahama distributors nationwide. Customers will get exclusive call rate and services by dtac, 15% discount for motorcycle parts, accessories, and Yamaha collection clothes, and privileges to join Yamaha campaigns. In addition, they will get the chance to win 20 seats to Korea with Kao Jirayu and Zani AF6, who are Yamaha Fino presenters, or win 1,000 places to attend "2NE1 The Fiore Exclusive Party Concert" by the presenters of the Yamaha Fiore with exclusive meet and greet. Overall value of prizes is 2,640,000 baht." "Moreover, Yamaha also plans to expand F Club by arranging an exclusive party for Yamaha Fino and Fiore customers. The campaign can be followed up on www.yamaha-motor.co.th or by calling Yamaha Call Center, tel. 02-263-9999."
Happy F Club campaign by Yamaha and Happy includes: Step 1 Exclusive call rate, only for Happy F Club SIM * Call any dtac numbers at 0.15 Baht/minute rate from 10 pm – 10 am (1 baht/minute rate for calling outside the time period or calling any numbers of other networks) * Sending SMS to any dtac numbers at 0.16 Baht/message rate throughout 24 hours * Internet access at 0.17 Baht/minute rate from 5 am – 5 pm * Excusive! Free call to a loved one who use dtac number up to 60 minutes, and continue for 0.25 Baht a minute (includes VAT 7%) from the 61st minute on for 3 months. Register for calling melody at 15 baht/month rate for 6 months. After that, the normal rate charge will be 35 baht/month. Get free the song "Don't Stop the Music" by Yamaha, performed by 2NE1, if registered before May 31, 2011. Top up to 300 baht and get 30 baht of Happy Bonus per month (no validity date added) for 12 months after activation. Get 15% discount for motorcycle parts, accessories, and Yamaha collection for 3 months (since the day of SIM registration, before the end of June 2011) Privileges to join Yamaha campaigns are also available! All customers of Yamaha Fino and Fiore have the rights to get Happy F Club SIM at YAMAHA distributors nationwide by showing the evidence of motorcycle ownership and ID card copy. Fill in the details into postcard and send to Thai Yamaha Motor Co., Ltd., Department of Marketing Promotion, 64 Moo 1, Bangna-trad Rd., Srisajorrakaeyai Sub-district, Bangsaothong District, Samutprakarn Province, 10540, to get the chance to win prizes on step 2. Step 2 * Get the chance to be among 20 people to travel to Korea with Kao Jirayu and Zani AF6, available for 10 places, 2 seats a place. Total value is 640,000 baht. * Get the chance to be among 1,000 audiences to attend 2NE1 The Fiore Exclusive Party Concert, available for 500 places, 2 seats a place. Total value is 2,000,000 baht. The campaign is valid from February 22 – April 30, 2011.
Happy Fiore prepaid card is now available in 3 different designs at Happy distributors for 100 baht. Customers will get the chance to win a free Yamaha New Fiore motorcycle, available for 20 places in total value of 960,000 baht, by filling in names and addresses at the back of the card, write (Lucky draw) at the corner of the envelope, and send to P.O. Box 334, Hualampong mail centre, Bangkok, 10331, before April 15. |
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